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Meet Jessica

Jessica Peña Alvarado

Founder | Attorney | LL.M. in Intellectual Property

Jessica Peña Alvarado, founder of PALVA Intellectual Property Law Firm

Jessica Peña Alvarado is a Texas attorney with more than twenty years of legal experience and a passion for helping individuals, families, healthcare organizations, small businesses, and entrepreneurs across a wide range of legal matters, helping clients make informed decisions and build strong foundations for growth.

As Laredo continued to expand as a center of commerce, entrepreneurship, and international trade, Jessica noticed a recurring challenge. Businesses were building valuable brands, creators were investing significant time and talent into their work, and entrepreneurs were transforming innovative ideas into successful companies. Yet many did not fully recognize the value of the intellectual property they were creating or understand how it could be protected and leveraged to support long-term growth.

Recognizing this need inspired Jessica to pursue a long-standing interest in intellectual property law. In 2024, she returned to law school to pursue advanced studies in intellectual property and further develop her knowledge of trademarks, copyrights, brand protection, and intellectual property strategy. She earned her LL.M. (Master of Laws) in Intellectual Property from the University of New Hampshire Franklin Pierce School of Law and has continued her professional development through educational programs and training.

The knowledge and experience gained through these studies ultimately led to the creation of PALVA Intellectual Property Law Firm, a practice founded on the belief that South Texas businesses, entrepreneurs, creators, and innovators deserve access to intellectual property guidance that helps them identify opportunities, build stronger brands, and position themselves for future growth locally, nationally, and internationally.

Education

A Commitment to Intellectual Property Excellence

In 2026, Jessica earned her LL.M. (Master of Laws) in Intellectual Property from the University of New Hampshire Franklin Pierce School of Law, home to one of the nation’s most respected intellectual property programs and a school recognized for its longstanding focus on innovation, technology, trademarks, copyrights, patents, and brand protection.

Through advanced coursework, Jessica developed a strong academic foundation in intellectual property law, including Trademark Law & Deceptive Practices, International Trademark Registration, Copyright Law, Copyright Policy, Media Law, Trade Secrets Law, Patent Law, Technology Licensing, Intellectual Property Management, International & Comparative Intellectual Property Law, and International Legal Research. This interdisciplinary curriculum provided both domestic and global perspectives on protecting, managing, and maximizing the value of intellectual property assets.

In addition to her graduate studies, Jessica has pursued ongoing professional development through educational programs and training offered by the United States Patent and Trademark Office (USPTO). She also continues her professional development through organizations such as the International Trademark Association (INTA), the World Intellectual Property Organization (WIPO), and the State Bar of Texas Intellectual Property Law Section.

Certifications & Professional Development

  • Artificial Intelligence in Intellectual Property ProgramInternational Trademark Association (INTA) (In progress)
  • WIPO Mediation & Arbitration Training(2026)
  • In-House Counsel CertificationAssociation of Corporate Counsel Credentialing Institute (2023)
  • Intellectual Property Law Specialization CertificateUniversity of Pennsylvania via Coursera (2023)
  • Texas Guardianship Ad Litem Certification Training(Continuous)
  • 40-Hour Mediation Certification(2014)

Professional Affiliations

  • International Trademark Association(INTA)Member since 2024
  • State Bar of TexasIntellectual Property Law SectionMember since 2024
  • Texas Accountants and Lawyers for the Arts(TALA)Member since 2026

Who we are

Intellectual property is more than a legal right

PALVA is a business and intellectual property law firm dedicated to helping entrepreneurs, innovators, creators, startups, and growing businesses identify, protect, manage, and leverage the intellectual property assets behind their ideas, brands, products, and vision. We help bridge the gap between an idea and its future growth potential.

  • A business asset
  • A competitive advantage
  • A reflection of creativity
  • A legacy worth protecting

Contact

Ready to protect what you've built?

Schedule your consultation today and find out what intellectual property you already own, what should be protected, and how to build a strategy around it.

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